Web-focused Strategy
We focus on positioning your website as the pivotal point of your marketing plan.
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Business Resource Center
We empower your business online with knowledge to make the right decisions.
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What level of web design are you looking for?
Basic Custom Web Design
Start-ups or businesses with a tight budget, generally looking for professional custom web design without the bells and whistles. This could include additional features.
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Custom Creative Web Design
Successful or established businesses generally looking for custom web design with a focus on branding, website conversion, or custom programming features and capabilities.
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Advertising & PR
Advertising and PR strategies have transformed since the Internet came to town. Traditional methods are now risky alternatives compared to what the web can do. No matter how creative a message is, the only guarantee is a powerful impression- at best. The web can deliver so much more when the ROI is in question. Our advertising and PR tactics are focused around a strong web marketing strategy that encourages effective calls to action and delivers measurable results.
The Web Delivers ROI
The billboard above (like many in Utah) is extremely creative that leaves a great impression. However, two concerns hinder traditional advertising and PR:
- 1. Limitation to take action
- 2. Inability to measure results
The web delivers ROI in a powerfully convincing way. Directiing users from the search engine or another website is as easy as a click of the mouse. Once they make it to an effective landing page, we nail them with a great first impression. With a well-crafted custom website, the user freely navigates and takes action.
Our website software and web analytics, can track every detail of their experience and allow you to adjust accordingly. We even setup graphs, charts, and ratings to show you the bottom line of your ROI. The web avoids risky investments and gives you the biggest bang for your buck.
Online Advertising
We focus on advertising methods online that provide the greatest chance of attracting users to your website. Creativity is always a key ingredient to generate interest. In our web marketing consulting services we can partner with our online marketing consulting to generate a winning “big idea” to tie your web marketing strategy together. We can go as far as developing and advertising campaign or select a few online advertising strategies we specialize in:
- Banner Ads
- We can develop a creative concept that not only instills a powerful impression, but directs a user to your website.
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- Video It is incredibly inexpensive to develop commercials or advertising messages on your site or even YouTube.
- Vertical Ad Networks
- We can establish repeat impressions through social outlets online, by targeting user generated keywords.
- PPC & Sponsored Links
- This gives you instant results. You can even advertise on a local level ie Utah. We consult with you to help you filter your selection of keywords to increase conversion.
- Affiliate Marketing
- An emerging strategy that can allow you to network with other websites to drive traffic. We support this strategy with industry leading website software to track everything.
- Podcasts
- There are varieties of podcasts available that support your target market. Let us develop a radio ad for podcasting.
- Thought Leader
- Become a thought leader by actively communicating and sharing your knowledge and experience through blogs, forums, and social networking.
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- Blogs This is a powerful tool on your website. You can be a thought leader and generate regular content based on yor professional insight.
- Press Release Online
- We help you locate other blogs with heavy traffic that are generated by niche blog evangelists. They can post your message to their user-base.
- Monitoring
- If your name and product needs to be monitored, we can help you prevent bad publicity on social outlets and search engines.
- Video
- You can develop a high level of credibility with videos on your website that depict the image you want to potray.
Online Public Relations
It has never been easier to make your voice be heard. The Internet has shattered the limitations on the voice of the people through blogs and other user-driven websites. We help you establish a strategy to use your website and others to publish news and information instantly.